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What is it?
This policy applies to the day to day operation of our business and our Website that is hosted at http://www.northfieldnursery.co.uk.
How We Use Personal Information
We manually process personal information collected via our Website, emails, faxes and letters we have received or via telephone conversations for the purposes of dealing with your enquiries and requests, administrating orders, deliveries, appointments and bookings, maintaining lists of customers that wish to be kept informed about new developments, and carrying out market research for the development of our business.
We automatically collect information about every visitor to our Website through the use of Matrix Stats (see below.)
If you order products or services from us we keep transaction information but we do not hold details of payment cards used.
If you pay us directly for a service via online banking we can only identify your payments from the information you have given us or that is displayed on our bank statements.
How We Collect Information Manually
If you email us we keep your email address and other details you have submitted within your email and store them on our main office computer and keep a backup copy on secure storage that can only be accessed by the Proprietor of our business. We no longer publish our email address on our website, but if you contact us in other ways we may record your email address and store it on our computer and use it within our accounts system.
If you telephone us, write to us or fax us we may record personal information that is relevant to the services you are interested in. For example we would record your name and address if you wanted us to send you a brochure.
How We Collect Information Automatically
We never collect personally identifiable information automatically.
Our Website automatically creates log files so that it can work effectively, and we can analyze the data using a service called Matrix Stats that is provided by the company that hosts our Website. Matrix Stats can show us information about how each visitor to our Website uses it, which pages they visit, as well as other technical information such as which operating system their computer uses and which internet browser they were using, as well as the time and date of their visit. The Matrix Stats data allows us to ensure that our Website is available and works on as many different types of equipment as possible including personal computers, tablet computers and mobile phones. We can only access the data by logging into a secure part of our website that is not available to the public.
What About “Cookies”?
A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser and store it on the user’s computer to allow the Website to track future visits and provide the user with a more personalized experience.
Further information about Cookies and how they work is available at www.allaboutcookies.org or if you are based in the UK and want more control over interest based and behavioural advertising please visit www.youronlinechoices.com/uk. (These links are provided as a courtesy; Northfield Nursery is not responsible for the content of external websites and accepts no liability for any problem resulting from their use.)
We will disclose personal information to successors in title to our business and suppliers we engage with to process data on our behalf.
Any Information we have collected may also be used for crime prevention purposes if required.
Access Rights and Opting Out
You have a right to access the personal data held about you. To obtain a copy of the personal information we hold about you, please write to us, enclosing a cheque for £10.00 (the minimum statutory fee) made out to Northfield Nursery and sending it to Privacy Information Request, Northfield Nursery, Lower Pennington Lane, Pennington, LYMINGTON, Hampshire. SO41 8AN
Please note that it used to be possible for you to Opt Out of having personal data collected, but because of developments in technology this is no longer viable and The Privacy and Electronic Communications (EU Directive) (Amendment 2011) has replaced the previous regulations issued in 2003.